Best Placement Guide for Cards & Standees

Strategic placement multiplies conversions-maximize visibility, reduce friction, and meet customers where they pause.
Counters
Entrance/Host
Pickup/Waiting
NFC reach
QR visibility
In‑store flows
Billing Counter
Billing Counter

Primary decision point. Keep the card near the payment terminal; ensure NFC and QR are visible and reachable.

Entrance / Host Desk
Entrance / Host Desk

Use a standee to invite feedback and follows while customers wait to be seated or greeted.

Pickup / Waiting Area
Pickup / Waiting Area

Place a standee where customers naturally pause. Add a short prompt near eye level.

Top placement principles
Line‑of‑sight

Place where customers naturally look while waiting or paying.

Reachable

Keep within arm’s reach for a quick tap or scan-no stretching.

Lighting

Avoid glare on QR; keep instructions readable in low light.

Short prompts

Use concise copy: “Tap or Scan to Review/Follow • Scan QR to Pay”.

Area‑specific guidance

  • Place to the right/left of the POS where customers insert cards or scan UPI.
  • Ensure arm’s reach; test with 2–3 phone models.

  • Angle standee toward the queue; keep copy above the fold.
  • Use a larger QR for distance scanning.

  • Place near the pickup window or counter ledge customers face.
  • Add a short prompt near eye level to draw attention.
Do’s
  • Keep within arm’s reach; make tapping/scanning effortless.
  • Use concise copy and clear icons for action (Review, Pay, Follow).
  • Test at different times of day for lighting and crowd flow.
Don’ts
  • Don’t place behind reflective glass or direct glare.
  • Don’t hide below the counter lip or out of sight.
  • Don’t mount NFC directly on metal surfaces.
Signage copy examples
  • Tap or Scan to Review on Google
  • Scan the QR to Pay via UPI
  • Tap to Follow us on Instagram
Test checklist
Devices
  • 1 iPhone (XR+) and 1–2 Android phones (different brands).
  • Check both tap and scan flows in the same spot.
Flow
  • Tap/scan opens the correct destination instantly.
  • Prompts are visible at typical customer height.
FAQ

With good lighting, a printed QR can be scanned from a few meters; ensure size and contrast are adequate.

Countertop height for NFC (arm’s reach). For QR, place at or slightly above eye level for distance scanning.

Yes-this maximizes coverage and conversion. Provide both tap and scan options wherever possible.

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