Where should I place NFC cards?

Near billing terminals or pickup counters, within easy reach for a quick tap.

Where should I place QR standees?

At entrances or waiting areas with clear line-of-sight for distance scanning.

Does metal affect NFC?

Yes. Avoid placing NFC tags directly on metal; use a non-metal surface or spacer.

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Best Placement Guide for Cards & Standees

Strategic placement multiplies conversions—maximize visibility, reduce friction, and meet customers where they pause.

Counters

Entrance/Host

Pickup/Waiting

NFC reach

QR visibility

In‑store flows

Billing Counter

Primary decision point. Keep the card near the payment terminal; ensure NFC and QR are visible and reachable.

Entrance / Host Desk

Use a standee to invite feedback and follows while customers wait to be seated or greeted.

Pickup / Waiting Area

Place a standee where customers naturally pause. Add a short prompt near eye level.

Top placement principles

Line‑of‑sight

Place where customers naturally look while waiting or paying.

Reachable

Keep within arm’s reach for a quick tap or scan—no stretching.

Lighting

Avoid glare on QR; keep instructions readable in low light.

Short prompts

Use concise copy: “Tap or Scan to Review/Pay/Follow”.

Area‑specific guidance

Place to the right/left of the POS where customers insert cards or scan UPI.
Ensure arm’s reach; test with 2–3 phone models.

Angle standee toward the queue; keep copy above the fold.
Use a larger QR for distance scanning.

Place near the pickup window or counter ledge customers face.
Add a short prompt near eye level to draw attention.

Do’s

Keep within arm’s reach; make tapping/scanning effortless.
Use concise copy and clear icons for action (Review, Pay, Follow).
Test at different times of day for lighting and crowd flow.

Don’ts

Don’t place behind reflective glass or direct glare.
Don’t hide below the counter lip or out of sight.
Don’t mount NFC directly on metal surfaces.

Signage copy examples

Tap or Scan to Review on Google
Scan to Pay via UPI (NFC tap also supported)
Tap to Follow us on Instagram

Test checklist

Devices

1 iPhone (XR+) and 1–2 Android phones (different brands).
Check both tap and scan flows in the same spot.

Flow

Tap/scan opens the correct destination instantly.
Prompts are visible at typical customer height.

FAQ

With good lighting, a printed QR can be scanned from a few meters; ensure size and contrast are adequate.

Countertop height for NFC (arm’s reach). For QR, place at or slightly above eye level for distance scanning.

Yes—this maximizes coverage and conversion. Provide both tap and scan options wherever possible.

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