How to Create a Google Business Profile (Free)

A complete, no-fluff walkthrough to get your business listed on Google Search and Maps. You’ll set the right category, enter your contact details, verify, and optimize for discovery.

Open Google Business ProfileOptimization Checklist
Before you begin
  • Decide your official business name (as used on signage/invoices).
  • Prepare your address or service areas and a working phone number.
  • Have a website or social link ready (optional but recommended).
Step-by-step

Use your browser to visit the official Google Business Profile portal.

Open portal

Sign in with the account you’ll use to manage your business. Keep ownership within your company.

This keeps your listing compliant and consistent with signage and invoices.

You can add secondary categories later to cover related services.

Address is hidden for service‑area businesses. Ensure the pin is accurate for map visibility.

A working phone improves conversions. You can add a website or social profile.

Describe your services in simple language; highlight your USP.

Follow the instructions shown. If asked for a video, record signage, entrance, interior, and tools of trade.

Keep your profile active with weekly posts and fresh photos. Add Products/Services for visibility.

Open optimization checklist
Optimization checklist
  1. Choose the most specific primary category
  2. Add 3–5 relevant secondary categories
  3. Complete NAP (name, address, phone) and hours
  4. Upload high-quality cover, exterior and interior photos
  5. Add Products/Services with descriptions and prices
  6. Enable messaging and add FAQs
  7. Post weekly updates and offers
  8. Use a TapScan standee to collect reviews on the spot
Pro tips
  • Write a clear, benefit-focused description in simple language.
  • Upload real photos (exterior, interior, team, and work samples).
  • Use Products/Services to showcase your core offerings.
  • Post weekly updates, offers, or new arrivals to stay active.

Next, complete the GBP optimization checklist and start collecting reviews with a visible TapScan review standee.