How long does verification take?

Phone/email verification can be instant. Postcard verification usually takes 3–12 days. In some cases, Google may request a short video verification.

I don’t have a shop. Can I still create a profile?

Yes. Choose “No” for a physical location and add your service areas (cities/regions). Your address will be hidden from the public listing.

Can I change my category later?

Yes. You can change your primary category and add 2–5 secondary categories anytime from the dashboard.

What name should I use?

Use your real-world business name — avoid keywords and emojis. This keeps your profile compliant and prevents suspensions.

How do I get my first reviews?

Share your review link with recent customers and place a review standee at your counter. Ask right after service while the experience is fresh.

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How to Create a Google Business Profile (Free)

A complete, no-fluff walkthrough to get your business listed on Google Search and Maps. You’ll set the right category, enter your contact details, verify, and optimize for discovery.

Open Google Business Profile Optimization Checklist

Before you begin

Decide your official business name (as used on signage/invoices).
Prepare your address or service areas and a working phone number.
Have a website or social link ready (optional but recommended).

Step-by-step

Use your browser to visit the official Google Business Profile portal.

Open portal

This keeps your listing compliant and consistent with signage and invoices.

You can add secondary categories later to cover related services.

Address is hidden for service‑area businesses. Ensure the pin is accurate for map visibility.

A working phone improves conversions. You can add a website or social profile.

Describe your services in simple language; highlight your USP.

Follow the instructions shown. If asked for a video, record signage, entrance, interior, and tools of trade.

Keep your profile active with weekly posts and fresh photos. Add Products/Services for visibility.

Open optimization checklist

Optimization checklist

Choose the most specific primary category
Add 3–5 relevant secondary categories
Complete NAP (name, address, phone) and hours
Upload high-quality cover, exterior and interior photos
Add Products/Services with descriptions and prices
Enable messaging and add FAQs
Post weekly updates and offers
Use a TapScan standee to collect reviews on the spot

Pro tips

Write a clear, benefit-focused description in simple language.
Upload real photos (exterior, interior, team, and work samples).
Use Products/Services to showcase your core offerings.
Post weekly updates, offers, or new arrivals to stay active.

Next, complete the GBP optimization checklist and start collecting reviews with a visible TapScan review standee.

How to Create a Google Business Profile (Free)

Before you begin

Step-by-step

Step 1 — Open Google Business Profile

Step 2 — Sign in

Step 3 — Enter business name

Step 4 — Choose primary category

Step 5 — Add location or service area

Step 6 — Add contact details

Step 7 — Complete profile basics

Step 8 — Verify your business

Step 9 — Optimize and publish

Optimization checklist

Pro tips

How to Create a Google Business Profile (Free)

Before you begin

Step-by-step

Step 1 — Open Google Business ProfileGo to google.com/business and click “Manage now”.

Step 1 — Open Google Business Profile

Step 2 — Sign inUse your Google account or create a new one.

Step 2 — Sign in

Step 3 — Enter business nameUse your exact real‑world name (no extra keywords).

Step 3 — Enter business name

Step 4 — Choose primary categoryPick the most specific category (e.g., Dental clinic).

Step 4 — Choose primary category

Step 5 — Add location or service areaShow your address if customers visit; otherwise add service areas.

Step 5 — Add location or service area

Step 6 — Add contact detailsAdd phone and website (optional if unavailable).

Step 6 — Add contact details

Step 7 — Complete profile basicsSet hours, write a clear description, and add opening date.

Step 7 — Complete profile basics

Step 8 — Verify your businessMethods: postcard, phone, email, or video (varies).

Step 8 — Verify your business

Step 9 — Optimize and publishUpload photos, add products/services, enable messaging, post updates.

Step 9 — Optimize and publish

Optimization checklist

Pro tips