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NFC vs QR: Which Is Better for In‑Store Engagement?

Both NFC and QR guide customers to the right action—reviews, social profiles, or UPI— but each shines in different scenarios.
NFC
QR
Android
iPhone
In‑store use cases
NFC review cards for counters
NFC Cards

Tap to open review/social/payment pages instantly.

QR standee for customer engagement
QR Standees

Scan from distance; great for signage and visibility.

When NFC wins
  • Fast, app‑less tap on modern Android + iPhone (XR+).
  • Premium, uncluttered counter experience.
  • Ideal for high‑frequency counters (restaurants, salons, clinics).
When QR wins
  • Works on virtually any smartphone with a camera.
  • Great for signage and distance scanning.
  • Budget‑friendly and easy to print in different sizes.
Best of both

Highest conversion comes from combining both: NFC for instant tap and a visible QR fallback. That’s exactly what TapScan products provide.

Comparison at a glance
Speed

NFC opens instantly; QR adds a camera step but works from a distance.

Visibility

QR is easy to place on signs; NFC excels at counters and small form factors.

Cost

QR is most economical; NFC adds convenience and a premium feel.

Real Product Examples
Google review NFC card

Google Review Card

Instagram follow NFC card

Instagram Follow Card

UPI standee

UPI Standee

Google review card + standee combo

Card + Standee Combo

FAQ

NFC opens instantly without a camera; QR is a close second and works from a distance.

iPhone XR and newer support background NFC tap; most Android phones support NFC. QR works on any smartphone with a camera.

Use NFC at billing counters or pickup areas; place QR on signage visible from a few meters.

NFC vs QR: Which Is Better for In‑Store Engagement? | TapScan