NFC vs QR: Which Is Better for In‑Store Engagement?

NFC excels at fast, low‑friction taps for reviews and social; QR adds reach, visibility, and enables UPI via the printed code. Use each where it performs best.
NFC
QR
Android
iPhone
In‑store use cases
NFC review cards for counters
NFC Cards

Tap to open your review or social link instantly (UPI flows use the QR).

QR standee for customer engagement
QR Standees

Camera friendly from a distance — ideal for UPI, reviews, and follows anywhere in view.

When NFC wins
  • Fast, app‑less tap on modern Android + iPhone (XR+).
  • Premium, uncluttered counter experience.
  • Ideal for high‑frequency counters (restaurants, salons, clinics).
When QR wins
  • Works on virtually any smartphone with a camera.
  • Great for signage and distance scanning.
  • Budget‑friendly and easy to print in different sizes.
Best of both

Pair NFC for instant counter interactions with a clearly visible QR for distance visibility and UPI journeys. That’s what TapScan products give you.

Comparison at a glance
Quick note: UPI journeys are typically triggered by customers using the QR code; NFC is best for review & social actions.
Speed

NFC opens instantly; QR adds a camera step but works from a distance.

Visibility

QR is easy to place on signs; NFC excels at counters and small form factors.

Cost

QR is most economical; NFC adds convenience and a premium feel.

Real Product Examples
Google review NFC card

Google Review Card

Instagram follow NFC card

Instagram Follow Card

UPI standee

UPI Standee

Google review card + standee combo

Card + Standee Combo

FAQ

NFC opens instantly without a camera; QR is a close second and works from a distance.

iPhone XR and newer support background NFC tap; most Android phones support NFC. QR works on any smartphone with a camera.

Use NFC at billing counters or pickup areas; place QR on signage visible from a few meters.

NFC vs QR: Which Is Better for In‑Store Engagement? | TapScan