The best solution? Hybrid NFC + QR cards/standees that offer both technologies. NFC works on 70%+ of Indian smartphones for instant tap functionality, while QR codes provide backup compatibility for ALL phones. Together, you achieve 95%+ customer coverage with zero friction.
| Feature | NFC Tap | QR Scan |
|---|---|---|
| Speed | ⚡ Instant (0.5 seconds) | Fast (2-3 seconds) |
| Ease of Use | Just tap - no aiming required | Requires camera focus & steady hand |
| Indian Phone Compatibility | 70-75% (iPhone 7+, Android 5+) | 98% (all smartphones with camera) |
| Distance Required | Touch contact (0cm) | 5cm - 3 meters (standees) |
| Lighting Dependency | Works in darkness ✓ | Needs adequate lighting |
| User Action | Tap phone on card/standee | Open camera → point → scan |
| Conversion Rate | 18-25% (ultra-low friction) | 12-18% (slightly more steps) |
| Tech Perception | Modern, premium, innovative | Familiar, trusted, universal |
| Cost (Card Production) | Higher (NFC chip technology) | Lower (printing only) |
| Durability | 3-5 years (chip lifespan) | 2-3 years (print fading) |
| Best Use Case | Close-range, counters, staff-handed | Distance viewing, wall-mounted, self-service |
Understanding which phones support NFC is crucial for Indian businesses where smartphone diversity is high.
No app opening, no aiming—just physical contact
'Tap to open [your business] review link'
Google review page opens in browser
On iPhone: swipe to camera. Android: find camera icon.
Requires steady hand, proper distance, adequate lighting
Phone recognizes QR and shows notification
Google review page opens in browser
| Product Type | NFC Only | QR Only | Hybrid NFC+QR |
|---|---|---|---|
| Individual Cards (pack of 10) | Medium price | Low price | Medium-high price |
| Counter Standee (A4/A5) | Medium price | Medium-low price | Medium price |
| 10-Card Pack + Standee | Higher investment | Lower investment | Complete solution |
| Setup/programming cost | One-time (included) | None (printable) | One-time (included) |
Scenario: Restaurant with 100 customers/day, 30% try to review
QR-Only System
Hybrid NFC+QR System
Best for:
Customers with latest smartphones
Affluent customer base
Tech-savvy audience
Best for:
Minimal upfront investment
Scanned from distance
Lower NFC phone penetration
Temporary, disposable use
Best for:
Diverse customer base
Mixed smartphone demographics
Maximum review collection
Need highest conversion rates
For Indian businesses, hybrid NFC+QR products deliver the best results:
NFC handles premium phones, QR catches budget models
Tech-savvy customers tap (instant), others scan (still fast)
No need to replace products when customers upgrade phones
Offering both options signals professionalism